Business Scene for the week of 1/6/2010


    It may only be January, but it’s already time to once again begin focusing our attention to tourism this summer in Plumas County and the impact it has on our local economy. I agree with industry experts who believe visitors will again opt for more day trips, weekend jaunts and full-blown vacations closer to home.
    To that end, we are already working on our annual Plumas County Visitors Guide. Local business owners and service providers should continue to consider this colorful and informative publication a “must buy” annual advertising investment.
    The full color glossy magazine is packed full of information about virtually everything our county has to offer to both visitors and locals alike. Through the entire year, some 90,000 copies are distributed free to hundreds of locations in our region.
    As an added value, we also post the entire magazine in a very user-friendly format on our website, plumasnews.com, to make it as convenient and informative as possible for those planning a trip to our corner of the world. This is the official tourist guide for the area and is published each year by the Plumas County Visitors Bureau in partnership with Feather Publishing.
    The deadline for advertising space will be here soon. If your advertising representative has not yet approached you and you want to make sure to reserve your space in this product, call your local newspaper office or give me a call at 283-0800. We’re ready and willing to help you design an effective ad tailored to both your budget and your business.
    Your advertising makes it possible to produce this comprehensive and informative guide to picturesque Plumas County. Help us help you capitalize on this opportunity by investing some of your hard-earned advertising dollars into the single most effective product used to entice families to Plumas County.

    As is their tradition, Barbara Tucker and Lisa Forcino have closed Crescent County until March 15. Each year these two ambitious ladies take this time for essentially two purposes: To do their inventory and then travel to markets buying spring and summer merchandise for their Crescent Mills gift shop.

    Arisbeth and Luis Silva have closed their Blairsden business, Village Bakery, for a winter break. They will reopen Wednesday, Feb. 10.

    Quick correction and apology to a longtime acquaintance Rod Powell: I published his promotion to manager of Coast Gas in Quincy, but for no other reason than carelessness on my part, changed his first name to Rob. He jokingly said he can now blame his newly acquired twin brother Rob should the need ever arise. Kidding aside, congratulations on your promotion Rod, as everyone who knows you knows, you’ve certainly earned it!

    Lori Morrell Lomas, EA, has some new faces at her East Quincy business, Feather Financial Tax and Insurance Services. They include office assistants Cathleen Biren and Breeann Pence and registered tax preparer Curtis Lomas. Services include bookkeeping and tax work. Lori is also an authorized broker for Blue Shield Insurance.

    Happy customers are your best sales force. The most successful way to attract more business is to share the experience of your existing customers, adding credibility to your marketing message. After all, they’ve experienced your product or service and are happy enough to tell others about it. Prospects are more likely to believe what other people say about you—than what you say about your business.
     If you use the power of testimonials in your advertising - you will increase your business, this is a proven method that gets results. Take the time to either follow up with customers who send you glowing comments or ask them if they would give you one. Then call or email your newspaper advertising consultant and let them show you how to put your testimonial in print, so your next potential customer can read about your great business.  The power is yours, take charge.
  Again, three easy steps: Find a happy customer; write down what they love about your business; call your ad consultant to share it with your future customers in the newspaper. Powerful, yet easy.

    The federal tax credit for home buyers that the president signed into law recently was set to expire Nov. 30, but has been extended until Apr. 30, 2010. It was also expanded to include existing homeowners who have lived in their primary residences for five consecutive years out of the last eight years.
    First-time homebuyers may still be eligible for a tax credit of up to $8,000, while existing homeowners may receive a credit of up to $6,500. The bill also increases the qualifying income limits, and taxpayers can claim the credit on purchases completed in 2010 on their 2009 income tax returns. Ask your Realtor for all the details.

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