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Business Scene for the week of 2/10/2010

PLUMAS BANK'S STAR PERFORMERS

Every month locally-owned Plumas Bank runs a small ad recognizing an Employee of the Month. Of those 12 recipients, three are selected as Star Performer Employees for the year. This year two of the three are here in Plumas County!

President and CEO Doug Biddle explained, "A Star Performer consistently demonstrates a high level of leadership within their area of job responsibility, they go above and beyond in customer service, and they inspire others through their actions at work and through community volunteerism. We invite our communities to join us in congratulating Sharell Jaramillo, financial services officer at the Quincy branch and Patsy Korhuniak, senior operations representative in Chester."



NOW SERVING DINNER ON SATURDAY

Ron, Jason and Connie Theobald, co-owners of the Old Mill Caf in the heart of beautiful downtown Westwood, are now serving dinners on Saturdays 'til 7 p.m. By the way, they are also celebrating their 11th anniversary this year!



"BARK FOR A CURE" SATURDAY

Team Kathy Watson and Lisa Phillips of Walkers for Knockers will host a "Bark for a Cure" Wine and Canine Evening Saturday, Feb. 13, from 4-7 p.m. at Treats Dog Company in Chester. This breast cancer awareness fundraiser will include chocolate and red wine pairing, dipped strawberries, truffles and chocolate chili. There will also be a "goodie bag" for every dog in attendance, while supplies last.



VALU-WISE EXPANDS HOURS, OFFERINGS

Effective Feb. 1, Kim Burnett now has her Portola business, Valu-Wise Variety open 7-days a week. In addition to making lots of changes and additions to her store, including new merchandise and secondhand furniture, Michelle Thomas has located her business, Anytime Graphics, inside Valu-Wise.



DENIM BLUES ANNUAL CLOSURE

As she does every year at this time, Sharon Weaver has closed her Portola business, Denim Blues, for the month of February to take a much-deserved vacation. She will reopen for her seventh year on March 2.



CELEBRATING ONE YEAR IN CHESTER

Lola's Consignment Boutique is celebrating her first anniversary this month. Owner Stephanie Willhoit said her first year was so successful that she relocated to her present location offering four-times the display space for her selection of "gently used" women's clothing.



OPEN EVERY OTHER WEEK

Dr. Jeff Hurst, DVM, tells us Feather River Veterinary Clinic is now open every other week. He is accommodating his assistant, Jennifer, who is helping take care of her mother in Carson City, alternating with her sister every other week. If, instead of a live person, the answering machine picks up your call it will contain the current schedule. This marks Dr. Hurst's 34th year of taking care of your pet's health needs.



ALL TIME HIGHS FOR PIZZA CHAIN

Quincy franchise operators Rick and Eileen Greenly report that amidst one of the toughest years the restaurant industry has ever endured, Papa Murphy's International announced that its total system-wide sales grew seven percent in 2009 compared to the prior year. The take 'n bake pizza pioneer ended the year with 1,185 locations, an increase of 83 stores.





EVERYTHING IS DIFFERENT NOW

Ran across this interesting perspective posted on Jan. 7, 2009, at tompeters.com that is certainly well worth sharing:



Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration.

Everything is different now. The world I am working in today is different from any world I have ever done business in. The world has been reset.

If you think of it as a recession, you may be temped to hunker down and wait for the economy to cycle back.

If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.

The way your business generates results is different now.

Your customers think differently, too.

Your customers care about different things, now.

Your customers act differently, now.

Your customers many actually be different people, now.

Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships.

Everything is different now.
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