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Business Scene for the week of 2/24/2010

Garner offers reverse mortgages
Security One Lending, a privately held retail mortgage banker headquartered in San Diego, announced the addition of Peggy Garner as a reverse mortgage consultant serving Plumas, Sierra, Lassen and Nevada counties. Peggy specializes in reverse mortgage loans for seniors over 62. She has over 30 years of residential and commercial real estate experience and has been a noted Plumas County community leader and local businesswoman since arriving in 1995. Last June, Security One Lending acquired Omni Reverse, a major leader in the reverse mortgage business since 2002. Peggy, who said she is glad to be back working in Plumas County, can be reached at (800) 367-7310 for a free, in-home consultation to determine if a reverse mortgage is right for you.

March madness in Chester and Westwood
Some 18 merchants from Chester and Westwood are participating in this year’s March Madness promotion that runs throughout the month. Last year, the “Pot of Gold”—which consists of items donated by participating merchants and was valued at $850— was won by Brenda Arabie, whom I suspect hopes to have a little luck of the Irish to repeat her charms. This year’s prizes winnings will be on display in the lobby at Plumas Bank March 3-16 and at US Bank March 17-31.  Just stop by the participating merchants and enter your name on the lucky buck and place it in the leprechaun pot for your chance. The winner will be drawn March 31.

Free health exam for your car
Every Friday in March you can get a free one-hour automotive diagnostic exam on your vehicle at Corey’s Automotive on East Main in East Quincy. Owner Jim Corey said he is offering this service on Fridays only between 10-4 p.m. Once it’s complete and without any obligation on your part, he’ll share the results so you know exactly what, if anything, needs to be done.

Daffodil days underway
Again, a new season of giving hope by giving daffodils has arrived in Quincy, thanks to Great Northern Hair Co. and Madden Plumbing. Each business is participating in the American Cancer Society’s Daffodil Days. This long-standing fundraising campaign celebrates the society’s mission to eliminate cancer as a life-threatening disease by offering daffodils to donors in appreciation of their contributions. The last day to place orders at either business is Feb. 26, with orders available for pickup March 24.

Where’s the beef (and free lunch)?
Well, oddly enough, it’s at Les Schwab Tires in Portola, Quincy and Susanville during February where you get free beef when purchase tires. This is something the mega tire chain founder started decades ago as a way of thanking ranchers for their tire business. Now, as a part of Beef Celebration Month, the Plumas Sierra Cattlewomen’s Association is serving up free beef burritos for lunch this Saturday, Feb. 27, from 10-2 p.m. at both the Portola (Delleker) and Quincy Les Schwab locations.

Thirteen years and counting
Sterling Sage (formerly Main Street Antiques) in March celebrates 13 successful years in the quaint little downtown community of Greenville. The new name chosen recently by the stores principals, Josh and Bink Huddleston and jewelry designer Jeff Titcomb, lends itself to a better reflection of what they offer—fine furnishings, jewelry, antiques and gift items galore. Lots of new items have been added to the offerings, including Fire and Light recycled glass products such as candle dishes, cake stands, plates, martini glasses and tumblers. They also have an impressive display of 14k gemstone jewelry along with a huge selection of pearls, from fresh water and dyed to rare and exotic South Seas pearls.

Gift fair goodies galore
Susan Bryner and Dawn Gray, co-owners of B&B Booksellers on Main Street in Chester, are getting their shelves ready for spring and summer shopping. The two ladies were in San Francisco recently at the International Gift Fair, where they loaded their shopping carts with lots of new products for the store. Just to tease you a little: Some of their purchases starting to arrive include gourmet dip and smoothie mixes, garden kits, porcelain ware, 3D greeting cards, games and clothing.

Jeffroe’s in Chester reopens
One of Chester’s favorite seasonal produce stands and pie shop, Jeffroe’s Coffee House, reopens today for the season serving specialty coffees, assorted pasties and a build your own sandwich and salad bar. Jeff Ogle’s business is on Main Street next to the Chamber of Commerce offices.

Estate planning seminar
Graeagle attorney David Heaslett is offering a free seminar on wills and trusts at the Mohawk Community Resource Center Thursday, March 11 at 5:30 p.m. He said this is a general overview of estate planning with time for questions following the presentation. The Graeagle/Blairsden center is conveniently located at the corner of Highway 89 & 70.  

Everything is different now
Ran across this interesting perspective posted on Jan. 7, 2009, at tompeters.com that is certainly well worth sharing:

Don’t think of our current economic crisis as a recession. Instead, think of it as a recalibration.
Everything is different now. The world I am working in today is different from any world I have ever done business in. The world has been reset.
If you think of it as a recession, you may be temped to hunker down and wait for the economy to cycle back.
If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
The way your business generates results is different now.
Your customers think differently, too.
Your customers care about different things, now.
Your customers act differently, now.
Your customers many actually be different people, now.
Customers aren’t disposable anymore; more than ever, you have to create sustainable customer relationships.
Everything is different now.
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