Graphic design student from Portola wins national award

Makenzie Davis
Staff Writer

Wine branding and packaging landed a local college student a top spot in the American Package Design Awards, by Graphic Design USA.

Jacob Brennan, 21, a graphic design student at Lassen Community College, submitted his wine branding and packaging to the 2014 American Package Design Awards not expecting to win, but he came out victorious as one of the 300 winners selected from more than 1,800 entries.

The winners will have their works published in the 2014 Graphic Design USA American Package Awards Annual for March and April.

For his winning design, Brennan created a wine label.

“I started with research of what was trending in the wine-consuming world. I then developed a logo, based off of the French phrase good taste … Working with current and future trends in mind, I created a vivid and eye-appealing label,” said Brennan.

Brennan graduated from Portola High School in 2011 and is in his second year at Lassen Community College where he is set to graduate in May. He started in the graphic design program because, he says, he always had a knack for computers.

From here, he hopes to attend university in London or Seattle and ultimately is looking forward to opening his own design firm or being an instructor.

He said he owes thanks to his instructors for helping him along the way.

“The college has offered me the support and assistance that I need to learn and complete my projects,” he said.

According to the Graphic Design USA website, “The goal of these (American Package Design Awards) competitions is to focus attention on area of growth and opportunity for graphic design professionals, to recognize the best work being done in those arenas, and to emphasize the value that graphic design brings to business and society.”


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