We challenge you to spend $100 locally this holiday season

Feather Publishing

We made this challenge last year and with the fatigued economy continuing, it’s worth making again.

If each of our newspaper readers spent $100 shopping at home this holiday season, it would pump more than $1.8 million into Plumas County’s economy. (That’s based on a conservative average of just two readers per newspaper.)

Money spent locally has these benefits, to name a few:

Keeps money re-circulating locally

Significantly more money re-circulates in your community when purchases are made at locally owned, rather than nationally owned, businesses because locally owned businesses purchase from other local businesses, service providers and farms. Purchasing locally helps grow other businesses, as well as our community’s tax base.

New jobs

Most new jobs are provided by local businesses. Small local businesses are collectively the largest employer nationally.

Community investment

People who live in this community, who are less likely to leave and are more invested in the community’s future, own local businesses.

Customer service

Local businesses often hire people with more specific product expertise for better customer service. Employees are likely to provide better service when they are helping someone they consider not just a customer, but a neighbor.

Environmental impact

Shopping locally helps reduce our environmental impact. Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers, as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.

Public benefits

Public benefits far outweigh public costs. Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services, as compared to nationally owned stores entering the community.

Community investment

A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

Nonprofit support

Nonprofit organizations receive an average of 350 percent greater support from local business owners than they do from non-locally owned businesses.

Whether it is getting your nails done for a special party, dinner out, presents or tanking up for a trip to visit family, there are literally hundreds of ways to spend $100 in your town this holiday season — we challenge you to find the ways that best fit your budget and lifestyle.

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