Business Scene for the week of 1/9/2013

plumas visitors guide up next

It’s January and that means it is time for us to once again begin focusing our attention on Plumas County’s 2013 tourism season and the impact it has on our local economy.

Again, it’s safe to assume tourists will be opting for more day trips, weekend jaunts and full-blown vacations closer to home. For Plumas County businesses, it always brings an important infusion of dollars into our local economy.

With that in mind, we are already working on our annual Plumas County Visitors Guide (actually, it has been a work in progress throughout the year). Local business owners and service providers should continue to consider this colorful and informative publication a “must buy” annual advertising investment.

The full-color glossy magazine is packed full of information about virtually everything our county has to offer to both visitors and locals alike. Through the entire year, some 90,000 copies are distributed free to hundreds of locations in our region.

As an added bonus, we also post the entire magazine in a very user-friendly format on our website, plumasnews.com, to ensure your ads reach the largest audience possible for folks planning a trip to our corner of the world. The electronic version of the visitors guide alone gets an average of 600 viewers monthly during the season.

We are already reserving space and building ads for this year’s edition. The deadline for advertising is just around the corner so expect your newspaper advertising representative to be contacting you soon — if she hasn’t already. If you want more information about deadlines, prices and our services, call your local newspaper office or give me a call in Quincy at 283-0800. We can help you design an effective ad tailored to both your budget and your business.

Your purchase of advertising space to market your goods and services makes it possible to produce this comprehensive and informative guide. Together, we can capitalize on the opportunity that awaits this season with the single most effective print and electronic product used to entice families to come and spend in Plumas County.

In the past, the area’s official guide had been a joint project between Feather Publishing and the now-defunct (unfunded) Plumas County Visitors Bureau. This year our publishing company has assumed all responsibilities for its content and distribution.

Read more: Business Scene for the week of 1/9/2013


Business Scene for the week of 1/2/2013

clawson to speak at macworld

Michael Clawson will be speaking at Macworld 2013 on Saturday, Feb. 2, at Moscone Center in San Francisco. His topic this year will be the second part of a speech he gave at the huge Apple convention last year, but will highlight creative iPhone editing to his presentation.Michael got his start in Silicon Valley when Apple Computer and Adobe Systems first made their mark in desktop publishing. He was introduced to interactive media early in his career, then transitioned to production artist and, later, creator and lead principal of an interactive department at a major advertising agency. Specializing in branding across multiple media platforms, his diverse repertoire includes a hybrid combination of designer and developer with emphasis on graphic design, branding, photography and communication. He and his wife, Patty, own and operate Big Fish Creations in Graeagle.

Read more: Business Scene for the week of 1/2/2013


Business Scene for the week of 12/26/2012

lucky winner in chester

During Chester’s Christmas Merchants Open House, Lassen Gift Co. offered a chance to get a discount on the items visitors purchased that night. Owner Sharon Henry said several customers received discounts of 10 to 40 percent, but the highlight was when Carolyn Erickson, from Gridley, drew a ticket for 100 percent off her purchase and walked out the door with more than $70 in free merchandise. Sharon said over the years they have had several 100 percent off tickets drawn and “it’s always exciting,” since the winners don’t know until after the sale is totaled.

Read more: Business Scene for the week of 12/26/2012


Business Scene for the week of 12/19/2012

winemaker’s dinner Friday

Lynn Hagen at the Grizzly Grill in Blairsden is having a winemaker’s dinner with Trevor Bartlett of Indian Peak Vineyards on Friday, Dec. 21, at 6:30 p.m. It will be a four-course meal(that includes dessert) with a different wine paired with each course. Reservations are recommended: call 836-1300.

Read more: Business Scene for the week of 12/19/2012


Business Scene for the week of 12/12/2012

Buys barbershop
George Scheuchenzuber III has been cutting hair at Hugh’s Barbershop on Main Street in Quincy for three years and, “with a haggle and handshake,” bought the business from longtime owner Hugh Ausmus, who has moved to Oregon. He renamed it Downtown Barbershop. In addition to haircuts, George — whose father and grandfather were also barbers — also offers the traditional hot shaves. In his spare time, he says, he enjoys working on his land and digging for gold. Photo by Holly Buus
PLUMAS BANK’s holiday mixers

Plumas Bank is celebrating the season with the community by hosting its annual holiday mixers. Today, Wednesday, Dec. 12, the gathering at the Portola office will run from 5:30 to 7 p.m. You can also enjoy refreshments when you do your everyday banking at the Greenville or Quincy branches beginning Wednesday, Dec. 12, through Friday, Dec. 14. The Chester office will have its Customer Appreciation Days from Wednesday, Dec. 19, through Friday, Dec. 21. Don’t forget to pick up your 2013 calendar, featuring local photographers “Capturing the Colors in Plumas Bank Country,” while you’re there!

holiday tasting fair this weekend

The new owner of Young’s Market in Taylorsville, Kelly Tan, is hosting a holiday tasting fair Friday and Saturday, Dec. 14 and 15, from noon to 5 p.m. Besides the experience she gained while working for Whole Foods for 12 years, Kelly has been catering holiday parties, weddings and fundraisers for more than 20 years and now offers her expertise locally. Be sure to stop by and sample many the new items she carries in the store and uses for catering, including an array of cheeses, crackers, cured meats and cookies. Beginning this week she is making her own sausage using all natural pork complemented by several special spices. Obviously, you can’t work for a dozen years at a gourmet store like Whole Foods and not learn something!

Read more: Business Scene for the week of 12/12/2012


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