Plumas County Visitors Bureau proves its worth

The Plumas County Visitors Bureau has once again proved its worth, this time with a feature about the county’s fall foliage on the front page of the Sacramento Bee’s Sunday Living Here section. The coverage included a huge color picture and two smaller color pictures, and another color picture and map on a jump page. The Bee also included the story in its electronic daily news update.

You can’t buy that kind of exposure. What do we mean by that? The most powerful real estate in a newspaper is its front page, followed by the front page of each subsequent section. With a few (misguided, in our opinion) exceptions, you can’t buy advertising on a front page. Inclusion in news coverage, as opposed to advertising, tells the reader that the editorial staff found the information newsworthy; placement on the front page tells the reader it’s the most newsworthy information in the whole section.

Read more: Plumas County Visitors Bureau proves its worth


You don’t always get what you pay for

Feather Publishing

I had no idea it costs almost a thousand dollars to spend a night in Quincy.

That’s what a Redding-based contractor claimed as he was trying to justify his bill to the East Quincy Services District.

OK, it wasn’t really a thousand. It was $940.

Read more: You don’t always get what you pay for


Congressman should stop pandering, start meaningful discussion

Last week’s field hearing of the House Subcommittee on National Parks, Forests and Public Lands in Sacramento demonstrated all that is wrong with public discourse in America. Rather than being a genuine fact-finding, problem-solving venture, it proved to be nothing more than political theater.

Republicans control the subcommittee, and they stacked the witness list with people and groups whose positions reflect their own legislative goals. Only one panelist represented a divergent viewpoint — and the highly partisan audience booed him. Even so, just two of the subcommittee’s 13 Republican members bothered to show for the hearing, and none of the Democratic members attended. Before you think we’re bashing Republicans, let us say that this is par for the course; had Democrats controlled the committee, the proceeding would have erred in the other direction.

Read more: Congressman should stop pandering, start meaningful discussion


Gratitude is a healthy thing

Today is World Gratitude Day, a tradition started in 1977 by the United Nations Meditation Group. Virtually all faith traditions and many philosophers have long recognized and encouraged thanksgiving. Now, modern science has joined the conversation with insights of its own.

In one of the first gratitude studies, researchers found that those who kept a gratitude journal enjoyed better health and greater happiness than those who compiled a list of complaints or who recorded neutral life events.

Read more: Gratitude is a healthy thing


What do we want? CHP officers who act or react?

Where I Stand
Keri Cameron, retired California Highway Patrol officer

Maybe it will come as no surprise to some of you that I would write in support of the California Highway Patrol. I am not ignorant of “bad cops,” as I have worked with more than one. I do not believe that we have any “bad cops” working for the CHP in Plumas County.

There are officers who were sent here, through little choice of their own, who may not have the finesse in talking to people that they will one day develop. Some officers may be over-zealous or see the law as more black and white than others.

Read more: What do we want? CHP officers who act or react?


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