The Plumas County Visitors Bureau has once again proved its worth, this time with a feature about the county’s fall foliage on the front page of the Sacramento Bee’s Sunday Living Here section. The coverage included a huge color picture and two smaller color pictures, and another color picture and map on a jump page. The Bee also included the story in its electronic daily news update.
You can’t buy that kind of exposure. What do we mean by that? The most powerful real estate in a newspaper is its front page, followed by the front page of each subsequent section. With a few (misguided, in our opinion) exceptions, you can’t buy advertising on a front page. Inclusion in news coverage, as opposed to advertising, tells the reader that the editorial staff found the information newsworthy; placement on the front page tells the reader it’s the most newsworthy information in the whole section.