Cottonwoods in Mill Creek with the Dixie Fire scar in the background. Photo by Jake Edwards

Plumas County’s fall color promoted to regional tourists

November 15, 2022November 23, 2022 Editor

By Vanessa Vasquez

Feather River Tourism Association

From Sept. 13 to Nov. 3 the Feather River Tourism Association (FRTA) promoted the natural beauty of Plumas County and seasonal tourism through the publication of the Awesome Autumn Blog, a new brochure at local businesses, and on social media. Amateur and professional photographers submitted photos and “peeped” fall color hotspots to provide a weekly, sometimes twice weekly, foliage updates.

FRTA received especially nice photo submissions from the greater Quincy area, which has many deciduous trees and is known by regional leaf-peepers as a fall destination. FRTA extends a big “thank you” to photographers Michael Beatley, Mark Kidder, Jeff Titcomb, Betty Bishop, Bob Blesse, Jake Edwards, Eric Highlander, Joe Niesyn, and Cassiday Hermann who submitted photos, making the blog possible.

The Awesome autumn blog was developed to showcase fall color hikes and driving tours, local events, and places to visit in Plumas County during the colorful “shoulder season”. The goal of this fall promotion is to increase visitation, overnight stays, and local business patronage during non-peak tourist months. This is the first year the Awesome Autumn blog has been published since 2015.

As part of this year’s promotion, FRTA redesigned and printed the Fall Color Brochure with the help of Shelley Hunter from Quincy Feather Bed Inn.

Amy Carey from Carey Candy said, “So glad FRTA brought back the Fall promotion. We had new people from Reno who had never been here and we were glad to provide them with the fall brochure. It was a good beginning for the updated fall promotion”.

Sharon Roberts, owner of the St. Bernard Lodge and FRTA board member, shared, “Every year I get a few bookings from people wanting to enjoy fall color in Plumas County and Lassen Park. I’d love to get more to bolster my business. It is the goal of FRTA to increase revenue for Plumas County lodging providers, restaurants, and businesses during the fall and before the holidays”.

Who is the Feather River Tourism Association?

The FRTA works with lodging providers from the Lake Almanor Basin, Indian Valley, Feather River Canyon, Quincy and Bucks Lake to improve and develop the tourism economy in these communities. FRTA is funded through a 2 percent assessment on lodging revenue with a budget of approximately $200,000 per year. To learn more about the work FRTA does to promote tourism, please visit their new website, plumascounty.org. The website is organized by places to stay, outdoor activities, destinations, dining, and events. The website also includes travel safety, fishing guides, links to popular trails, and other useful information for visitors.