Safeway announced an in-store fundraiser today, Sept. 8, to help people and the communities affected by the wildfires in Northern California. Select Safeway stores in Northern California and Northern Nevada are raising money to help provide food to those impacted by the fires.
Donations collected at checkstands will support local food banks and other hunger relief organizations in providing to affected communities. The Safeway Foundation will donate $250,000 to aid in Northern California wildfire disaster relief with the goal of providing meals to those impacted by the fires.
“We’re committed to helping our neighbors during this challenging time,” said Karl Schroeder, President of Safeway Northern California. “We know the needs are great and we want to make a meaningful impact to help local hunger relief organizations provide meals in the affected communities.”
When asked if the Quincy store, the only Safeway in Plumas County would be participating, spokeswoman Wendy Gutshall said, “Yes, the Quincy Safeway store is hosting the in-store fundraiser to support wildfire relief. Donations collected at the check stand will support local hunger relief organizations helping feed people impacted by the fires.”
These contributions are part of Safeway’s long-standing commitment to supporting hunger relief. In 2020, along with the Safeway Foundation, the Safeway Northern California Division donated over $30 million in food and financial support to charitable organizations in the communities it serves, including enabling more than 38 million meals through its Nourishing Neighbors program, to help provide food and nutrition to those in need.