Shasta Cascade’s Tourism Summit set for April 2-8

January is Restaurant Month in California and we have celebrated with gusto all across the state. Visit California always has its focus on the culinary delights of the state in the month of January and we encourage you to go out and try a new restaurant in your area before it comes to an end. Go to and check out all the culinary, farm-to-fork options at an eatery near you.

The Shasta Cascade Wonderland Association is proud to present to you the 2020 Annual Tourism Summit. This great event is something that is both fun and educational for everyone involved. This year the date is April 28 at 3 p.m. at the Almendra Winery & Distillery, 9275 Midway in Durham, CA, 95938 and there will be tastings, and lots of snacks too. Let’s see what kind of trouble we can stir up in Butte County at a spectacular events venue with drinks, food, and lots of fun. Butte County agreed to host the summit this year and we are so pleased to accept the invite and attend this summit at such a unique venue. There will be a small ticket price to offset the cost of food.

You can purchase those tickets by contacting me directly at [email protected] or you can contact Lisa May, Tourism Director, at 530.917.4140 and leave a message, if she doesn’t answer right away. Lisa May is a busy lady and works ever so diligently for the SCWA doing all of the contacts and planning for travelers from all over the world. She directs travelers to our beautiful Plumas County all the time and deserves a big round of applause for her efforts.

The budget for this year’s summit is the largest one yet and we expect to have a really great and informative gathering in Durham. Like last year we plan to have guest speakers that will sit at various times on a panel discussion about the specifics of tourism, recreation and how it affects our economy.


The panelists last year were great and funny and had loads of information to share about how to improve tourism, and the experiences of both national and international travelers. Everyone that attended last year went away with a lot of knowledge and ideas that will help them promote their individual counties in the Shasta Cascade Region.

It is important that we step up and have a good showing from Plumas County and to show that we are part of the team, and that we realize the benefits of a diverse economy through small businesses and they rely upon tourism and recreation greatly.

I would love to be the host of the summit someday here in Plumas County and I think this is a worthwhile goal to reach for. We have so much to offer and are ready to be a great host if we can come up with some funding to bring such an event to our area.

Please continue to support and reach out to the regional organization and support them with a membership or donation today. Go to and follow the prompts to become a member.


That team approach and reaching for common goals as a region is crucial to our success in tourism and recreation. It is important to all of us and hopefully will lead to a successful tourism season here in one of the most beautiful places in California.

Send me an email with your ideas or suggestions for the regional management to consider.