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Tourism summit April 28

It seems that the beginning few months of 2020 are coming in like a lamb and it looks like a mild March to come. I hope that you’ve had a chance to get out and enjoy outdoor activities in such mild, winter weather.

The Shasta Cascade is working hard to plan and execute the best Tourism Summit that we’ve ever had, and the agenda is full of exciting presenters. It all takes place April 28 in Durham at the Almendra Winery & Distillery, 9275 Midway Road from 3 p.m. until 7:00 p.m.

If you’ve never been to Almendra you need to go and experience the beautiful building, 100-year-old, hand hammered copper still, set up behind a glass wall and dominates the space. As you read this the owners of the Almendra Winery & Distillery are becoming Plumas County business owners, investing in restaurant and lodging properties in Chester. It looks as if they plan to bring their products to us within the next year.

You should come to the summit and check it out by getting your tickets today at shastacascade.com.

Our next board meeting is March 10 and the public is welcome to attend. It is always held at the California Welcome Center in Anderson, just off the I-5 at the top of the outlet mall at 10 a.m. until 12 p.m.

The Shasta Cascade Education Foundation is the entity that owns and runs the California Welcome Center in Anderson. They have hosted some elementary kids, as they get to do from time to time. It’s really great to host these kids and teach them about the wonders of our region, giving them some insight to the diversity of our beautiful California home. They learn all about the national Parks, state parks, fishing, hiking and all the fun outdoor activities we enjoy.

Our new regional visitor’s guide is ready for distribution and I will be bringing hundreds back to Plumas County with me after the meeting. You can see the digital version online by going to the SCWA website and follow the prompts to the link to see the online version. Hopefully more opportunities will come our way this year for some strong marketing and advertising tools.

In years past we’ve applied for and received grants for professional film crews to come and make tourism promotional videos. SCWA and Visit California have much to offer us if we budget some County funds to help get things started. I hope you will help support our quality work by getting a membership to the SCWA and by sharing out as many visitor’s guides as you can with friends and family both near and far. Word of mouth and personal recommendations mean a lot to people making decisions as to where to vacation.

It’s heaven here in Upstate California and we hope you’ll share just a little bit of it with others. Building a diverse economy here is our goal and supporting our small business owners is so very important. Tourism and Recreation helps to bring those valued guests to our region and we have so much beauty to share with them.

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