Eight years for ‘Mountain Affair’ shopping tour

These ladies had to travel over 250 miles roundtrip to enjoy the shopping and hospitality of the “Mountain Affair” holiday shopping tour in 2015. Their smiles attest to their mutual agreement that the experience was well worth the trip over from the Reno area. Photo submitted

The annual Chester to Indian Valley Holiday Tour, often called the “Mountain Affair” has been attracting shoppers from far and wide for the past seven years.

The eighth annual event is scheduled for Thursday, Nov. 7, through Thursday, Nov. 14.

The Lake Almanor Chamber of Commerce invites everyone that would like to participate in the holiday shopping tour this year to sign on early.

Even if you do not have a traditional storefront, contact the Chamber and they can figure out how to make your business part of the event.


Merchant participation

Tour participation is open to merchants of Indian Valley, Westwood and the Lake Almanor Basin and more.

Each participant must commit to being open during the advertised hours of the tour, decorating for the season and offering hospitality and tour specials/activities to promote the tour to your customers.

The cost is $100 for Chamber members (any Chamber) and a $25 value drawing item, and $125 for non-Chamber members and a $25 drawing item.

The maps used for the tour will include your business name, location, hours and logo once signed up.

Advertising will be done via print, social media and more.

Sponsorship opportunities

All sponsors will be listed on the tour map, website and promoted as part of the social media campaign and Small Business Saturday campaign.

Sponsors need to promote the event logo and map at their site and on their own social media, according to event organizers.


The fee is $50 for a basic sponsor or $200 for a platinum sponsor.

Sponsors will have premier placement on web, print and multiple social media posts.

Contact Chelssa at the Lake Almanor Area Chamber for more information or with any questions, 258-2426 or [email protected].

Last year’s event drew people from as far away as Redding and Reno just to experience the mountain lifestyle and hospitality.