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Feather River Tourism Association offers more grants


The Feather River Tourism Association (FRTA) is offering a second round of grants up to $5,000 for new and established events that need financial support, especially for out-of-the-area marketing. The application process will be open from now until Nov.15 for events taking place from December 2022 through May 2023 which are considered off-season and shoulder months. Non-profit organizations and businesses may apply if they are located within the Feather River Marketing District which includes the Almanor Basin, Indian Valley, Quincy (includes Greenhorn area), Feather River Canyon, and Bucks Lake. Because FRTA is funded through assessments on lodging revenue, grants must be able to show benefit to lodging providers.

FRTA officially began operations on January, 2021 and is funded through a 2 percent assessment on lodging revenues within the district. Those revenues can only be used for marketing the district and must benefit lodging providers. A new website was created during the summer and presently FRTA has launched an Awesome Autumn promotion in order to encourage leaf peepers to come to Plumas County.

The grant funds that are being offered are made possible through FRTA’s Management Plan that requires that 37 percent of the lodging assessments be returned to the local regions for their specific benefit. Regions can also collaborate together and combine funds for specific events or projects like a history month that could include several museums.

The first round of grants to fund shoulder and off-season events were awarded in June. The following events received grants for out -of -area marketing and promotion of their event.

Lake Almanor Area

Courage Triathlon $1500. Event date September 2022

Lake Almanor to Indian Valley Holiday Shopping Tour $2500 – Event date Nov. 11 – 12, 2022

Ice Skating Rink at Chester Park $2500 – Nov. 28 – March 15, 2023

Indian Valley

Riley’s Beef Jerky Grand Opening $2250 – Event date November 2022


Lost Sierra Plein Air Festival $2500 – May 2022

Quincy Sparkle $2500 – December 2022

Groundhog Festival $2500 – February 2023

For more information please contact [email protected].

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