Regional magazine debuts this week in Plumas, Lassen and Sierra counties

Distribution began last week for the inaugural edition of High County Life, a locally-produced, full-color monthly magazine featuring in-depth stories and colorful photographs about the people, places and history in and around the region that includes Plumas, Lassen and Sierra counties. As events begin to return, future editions will include a convenient list of these activities as well.

The 64-page December issue’s content includes an array of interesting stories covering a variety of topics: One such story is about a Quincy man who discovers his dad was a war hero and another talks about the friendly faces of the Salvation Army volunteers who give their time and commitment to their community year-in and year out. There is also a behind-the-scenes look at the ongoing restoration efforts at White Sulphur Springs Ranch in Mohawk Valley and one about the renovations taking place at the historic Lassen County Courthouse in Susanville. Another is a well-deserved tribute to the longtime owners of American Valley Hardware along with an informative introduction of the Quincy store’s new owners. Another great read is a peek into the operations of Lassen County’s first recreational and medical cannabis dispensary, and that’s just a small sampling of what you will find in this entertaining and informative magazine.

“I think High Country Life is the perfect complement to our online news reporting,” said Debra Moore, the Plumas editor. “We can post timely and hard news items online, while presenting feature stories in High Country Life. It’s a good balance.”

High County Life is published by Feather Publishing Co., which published the six weekly newspapers in Plumas and Lassen County for decades — in the case of Quincy’s Feather River Bulletin, it was 153 years. Unfortunately, that came to an abrupt end last April when the weekly papers were forced to suspend publication as a result of the financial impact from the outbreak of the COVID-19 pandemic that continues.

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Publisher Cobey Brown says he is not sure if and when the newspapers will be able to generate the financial support they need to resume publishing. In the meantime, his company continues to expand access to local news coverage on its two respective websites, plumasnews.com and lassennews.com, as well as continuing with a few of Feather Publishing’s niche publications that include the Visitors Guides, map booklets, telephone directory and Dining Guide. The company continues to operate its full service print shop for everything from business cards and flyers to business invoices and customized forms.

“High Country Life isn’t intended to replace our weekly newspapers, but rather fill a void that now exists in covering the many, many things that make our piece of the Sierra Nevada mountain range such a great place to live, work and raise a family. During these trying and uncertain times, the magazine is also intended to provide local advertisers with an affordable and effective means of getting their message delivered to the many people who live in this region,” Brown explained.

Thanks to that advertising support, the magazine is free and available on newsstands at a number of businesses throughout the three-county region.

If you have an interesting story idea, you are encouraged to tell the editors about it by calling 283-0800 or 257-5321 or by emailing [email protected] or [email protected].

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